When GQ Magazine wanted industrial-chic surroundings to off-set the hottest hatchbacks and hypercars, Printworks’ Publishing space offered all the inspiration needed. In a film promoting the GQ Car Awards 2018, the 12-winning vehicles were shot in a time-lapse sequence that utilised the raw industrial backdrop of Publishing’s interior.
With a quick shooting turnaround, Printworks’ voluminous space offered all the scope to host 12 high-profile cars, enabling the filming crew to take multiple shots in just one day. Printworks allows easy access for large-scale vehicles; meaning the logistics of moving the cars in and out of the venue were seamless. With Printworks’ large power and operational flexibility, the team created stunning visual effects using an assortment of lighting equipment to highlight the infrastructure as well as amplify the steely force of the impressive cars.