Jeremy Scott, creative director of Moschino, released a limited edition collection for H&M creating the collaboration H&M x Moschino. Described as: “Cartoon couture mixed with a streetwear vibe doused with hip hop worthy amounts of bling bling to create a totally Moschino look,” there was huge hype ahead of the launch, which the clients wanted to reflect in their event.
With guests queueing outside Printworks for hours ahead of time, the client, no stranger to creating quirky aesthetics, used the space to fantastic effect. The urban, gritty backdrop of the Press Halls worked perfectly with the collection, with the bright Moschino colours popping against the dark industrial background.
The event featured numerous inflatable activations – a monster, giant flamingos and the famous HM Moschino TV, erected as a bouncy castle – providing guests with the perfect ‘instagramable’ moment.