Pringles created an influencer marketing campaign ‘Battle Couch’, a live multiplayer tournament bringing together 100 PlayStation gamers from across six countries. 150 crew helped install an enormous 70m red sofa into the Press Halls at Printworks London, which seated all 100 competitors, each kitted out with branded tops and enough Pringles to fuel the gameathon.
The event utilised the in-house stage, large screen and lighting to create a platform to host the event. As contestants went head-to-head across two PS4 titles; Rainbox 6 Siege and Tekken 7, more than 358,000 people took to the largest online gaming streaming platform, Twitch, to watch their favourite influencers battle and watch the action unfolded over a period of two hours.
