OnePlus were planning to unveil its eagerly awaited 7 Series smartphone range, the OnePlus 7 Pro and OnePlus 7 simultaneously in London, New York and Bangalore on the 14th May 2019. Printworks London was the chosen venue to host more than 1,000 global tech influencers, fans and media. Attendees flocked to the event to experience the new generation 5G – compatible smartphones. There was a heavy brand presence, with wayfinding and visuals marking the route from Canada Water station, to the front gate where guests were greeted by brand ambassadors, all the way into Vanway. Vanway and Publishing were split to divide community guests from media and VIP with separate entrances, registration, cloakroom and welcome areas for each.
The VIP side had a media briefing area, soft furnishings and meeting pods, while the community side had a branded doodle wall for guests to sign and use as a photo op. Guests entered the presentation (seating 1,096) in HSBC through an immersive LED tunnel in brand colours. The keynote featured an extra wide LED wall and LED ceiling panels. After the presentation, a drape line was pulled back to reveal a ‘community hands on’ area where the phone was revealed to all and guests were able to try out the phone. Another one of our spaces was transformed into an interactive ‘product experience’ which included zoned activations and games that demonstrated the phones’ 5G speed, super wide angle lens and accessories available.
