French menswear designer Raf Simons chose Printworks London as the location for the lines first showing outside Paris. Opting for a more informal approach to the traditional fashion show, the designs were still modelled on a catwalk but unusually there was no seating. This ensured there was no way to distinguish between the 1,000 guests consisting of fashion royalty and fashion students.
Printworks raw aesthetic matched the boldly minimal collection providing the ideal surroundings to compliment the brand. The runway stretched through the Live Side of Press Halls with lighting coming from the rafters above, thanks to preferred supplier Vibration Design and Production. While traditionally a music venue the shows guests were treated to a DJ set from Clara 3000 as they entered the space with drinks provided by Field Vision.
